When many people hear the term ‘virtual reality’, they tend to think of just entertainment and videogames. However, virtual reality extends far beyond simply fun and games, with many industries using the technology. Let us look at a few industries that use virtual reality and augmented reality.
One industry that uses virtual reality and augmented reality is skilled trades. For example, fields like oil and gas, and construction, have adopted the use of smart glasses. Smart glasses can make the repair of equipment quite easy as it can serve as a guide within one’s field of view. DAQRI’s smart helmet, an AR wearable, allows users to do tasks like looking through faulty pipes.
Virtual reality and augmented reality is also used as a training tool in skilled trades like welding. This is a cost-effective training method as it can help to cut down on the cost of materials required for training while imparting hands-on experience. Another industry that uses virtual reality is the automotive industry. For example, virtual reality is used by the Ford Motor Company for designing cars before the physical prototype is made. An Oculus Rift can be used by a designer inside Ford’s Immersion Lab to get to know what the customer experience will be like.
Augmented reality and virtual reality can also be used by the retail industry. For example, ‘Modiface’ is an augmented reality app that allows the user to look into a tablet and change features like makeup, eye colour, etc. Such an app helps a customer be surer about what they are thinking of buying. There are other apps that let users try wedding dresses, nail colours, etc.
Through a partnership between Marxent Labs and Lowe’s Home Improvement, an app was created that enables users to design a bathroom or kitchen, and even view their design in virtual reality using an Oculus Rift at certain stores. Google Cardboard can be used for viewing the design at home. This helps customers to be more certain about the fittings, cabinetry, etc., that they are thinking of purchasing from Lowe’s, leading to a faster purchase.
Another industry that is seeing the increasing adoption of virtual reality is real estate. Virtual reality allows users to view properties which are yet to be constructed or situated in another city, from the comfort of their home or office. Virtual reality helps users to get to ‘feel’ a property and not just ‘see’ it, which benefits not only property buyers, but also property sellers and real estate agents.
It is easy to see that virtual reality is not only a very powerful technology, but also very versatile with multiple applications across different fields. With a help of a reputed virtual reality company, you can use virtual reality for the growth and promotion of your business. It is important to make sure that the virtual reality company that you choose has an experienced and skilled team in place, so that you can expect high-quality solutions, right from advanced visualization, panorama photography, 360 videography, virtual reality knowledge transfer solutions to virtual reality tours.