Retailers are already looking at how customers will be shopping in the future, and it is possible that they will employ technologies like virtual reality for retaining customer interest. What is to be understood is that retail is not going to remain about products lined up on shelves or a website that looks good. The future of retail is going to be much more than that.
Many retailers are taking steps like merging online and in-store efforts for gathering information regarding their customers, so as to boost sales and improve customer service. In the future, when an online customer enters an ‘actual’ store of the retailer, the retailer may be able to use information like what the customer was looking at on the website earlier, for boosting business. In the future, retailers with online stores, but with physical stores only in major urban centres may be able to give customers in rural locations the feeling that they are actually walking through a real store while still being at home. Such steps towards improving customer engagement will require the use of technologies like virtual reality. It is easy to see that retailers will need to plan for the future if they do not want to get left behind.
When many retailers are asked regarding which technology they think will be extremely important for their business in the future, the answer is often ‘virtual reality’. The senior vice president of marketing and customer experience at Virgin Atlantic Airways, Reuben Arnold, feels that anything that contributes towards helping a customer understand what they are purchasing, is important. In fact, Virgin Atlantic has started the use of virtual reality experiences and is collaborating with Microsoft for the development of goggles and a Windows 10-based app. The goal of this virtual reality experience is to let a customer feel as if they are actually travelling inside Virgin Atlantic’s Upper Class cabin.
While photos and videos can convey to a customer what it would be like to travel inside Virgin Atlantic’s Upper Class cabin, a virtual reality experience can actually help them ‘feel’ as if they are actually there. This is indeed a very engaging way to convey to customers how it would be like to travel by Virgin Atlantic. Virtual reality can be used for selling products like trekking gear. For example, a virtual reality experience involving trekking can prompt customers to purchase boots, jackets, etc. With virtual reality, retailers will not need to have a physical store everywhere, as customers in any location can visit their virtual stores.
Virtual reality is indeed a powerful technology with a broad spectrum of applications across various fields. One can effectively use virtual reality as a tool for the promotion and growth of their business with the help of a reputed virtual reality company. It is very important to be careful while selecting a virtual reality company as the right one can make sure that you receive only the best results, right from panorama photography, virtual reality knowledge transfer solutions, 360 videography and advanced visualization to virtual reality tours.
The blog described about the virtual reality in the retail sector. How to use the showing about the shopping in the retail sector.